When Chuck Norris was born, he drove himself home from the hospital. But when it comes to making a splash online, we were able to help. In partnership with G&G Outfitters, we re-launched Chuck Norris online. We began by designing a line of t-shirts featuring Chuck Norris Facts, the (true) accounts of Chuck Norris' greatest feats, and pairing them with the over-the-top visuals of today's internet culture. We then launched a web store and a highly targeted ad campaign on Facebook featuring some new facts based on current events. Based on an agile methodology, on-demand printing, and constant iteration, we're able to apply the brand to new audiences and expand it's currency online. Most importantly, it's a web presence and apparel line that Mr. Norris can be proud of.